As the housing market in the US continues to plummet, many homeowners who are looking to sell are resorting to increasingly desparate measures to sell their abodes at any cost. But just as many are coming up with ingenius ideas to ensure their investment sells for maximum value, even in a down market.
One of the strongest trends in this vein is the idea that you should market a luxury property to a global audience. Many homeowners in Florida are selling their homes to rich Brazilians, entrepreneurial Russians, and professional Indian immigrants--and why not? A weak dollar means that overseas homebuyers are going to find your luxury property relatively cheap (at least, compared to what it cost in their local currency several years ago).
The only trouble is, marketing international real estate has historically been prohibitively expense.
Enter the Internet.
In the past decade, several Web sites have popped up helping local homeowners promote their luxury real estate to an international audience. Viviun.com and EscapeArtist.com both look to have decent reach.
Another popular international real estate service is International Listings
. They may have a leg up on competing services by virtue of their slick, aesthetic design, and also their ability to syndicate a listing to multiple other classified real estate Web sites (in other words, when you list with them, you get not only their Web site's reach, but your property is also promoted on several other large real estate Web portals).
I am considering listing my own house there, just to see how many enquiries I get -- you may want to do the same, if you're currently trying to sell your home!
Advertise your international real estate to a worldwide audience -
$299 until it's sold!
